July 26, 2025
Movie theaters are happy to let people buy tickets in advance, online. It makes them feel modern and competitive.
But, now that people can choose their seats in advance, there’s no longer any need to come in early to make sure that they get good ones, and hence no reason to sit through the 15-20 minutes of ads and trailers.
I wonder if advertisers are catching on to that, and are reducing the amount of money they spend at theaters?
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