Friday, May 2, 2014

Should They Try a New Strategy?

May 2, 2014

I just read that Kellogg’s is having trouble with its cereal sales. Even though they’re launching a major ad campaign on the nutritional benefits of cereal, sales for its breakfast division fell 5.5%, as gains for Pop-Tarts were dragged down by continuing declines in cereal. (Italics mine.)

If the Pop-Tarts are gaining sales, maybe focusing on nutrition isn’t the way to go.

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