Were You Really Surprised at Facebook?

April 2, 2018

Were you really surprised that Facebook has been collecting and distributing your data?

The first time you got an ad on Facebook for something that you’d clicked on while browsing the internet, wasn’t that a tipoff?

When you listed the college you graduated from on Facebook and immediately started getting targeted ads and info for it, wasn't that a tipoff?

I connected with a colleague on Linked In and was suddenly getting friend suggestions on Facebook for her Linked In contacts.

I would say that Facebook has been pretty blatant about playing fast and loose with our data.


So really: Were you surprised?




Now I understand that if you stand in your kitchen and mention that you need a toaster, Alexa, even if it’s positioned in another room, will see to it that you start getting ads for toasters. Your TV can track what you watch, Netflix gives you suggestions based on your viewing picks…

So don’t be surprised. Just be careful.