Wednesday, May 26, 2021

Wicked Effective Advertising

May 25, 2021

 

I’ve finally figured out why I suddenly started craving Coke at work. I’m not much of a soda drinker, and certainly not at work, so this sudden need for Coke was driving me crazy. (To my credit, I never succumbed to the urge.)

But then the light dawned. Somebody at work brings in deep-fried something every day. I smell it in the morning, and I smell it at lunchtime. And just smelling the grease makes me want a Coke.

 

Pavlovian advertising at its finest.

 

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